Personal
Work In Progress
Just updating the direction and content of my blog to make it more manageable! Thank you for your patience. Cheers, Dave ...
Welcome Me Back & Nuffnang APAC Blog Awards Update
It has been a whirlwind past few months… no, year! It has been so long since my last post while juggling the needs of Nuffnang Australia and our blogger community.
Latest update, since our Challenge 1000 campaign, we now have 1200+ Australian bloggers in our community with a 4 week network audience of over 1.6million visits. We have garnered the full support of leading bloggers ranging from the influential Darren Rowse of Problogger, thought leaders like Laurel Papworth (who is just in another
stratosphere in social media thinking), and top bloggers such as the delightful Karen Cheng.
I’ve recently returned from our Nuffnang APAC blog awards where 60 category finalist (judged from 13,000 nominated bloggers) were featured and winners announced at the grand Pan Pacific ballroom. I’m proud to say Australia had 12 bloggers who made it to the finalist and of that, we manage to win 3 categories! Congratulations to Mr Gadget,
childhood101 and Lady Melbourne. To even make it to the finalist was already an achievement in itself.
In addition to the blog awards, Pringles also ran a competition which Australian blogger Jimmy America came runners up.
The awards was followed by a full day tour of the city thanks to it’s tourism board Uniquely Singapore. Imagine 3 bus loads of visiting bloggers being driven to different tourist attractions. The result. Google search brings 15,800 sites with the keyword “nuffnang uniquely Singapore”. We are still working on final blog post count and reach as the posts are still coming in.
If you are interested in coverage of the awards, please have a read of the post from our bloggers:
http://www.superkawaiimama.com.au/2009/11/02/kawaii-squared/
http://grabyourfork.blogspot.com/2009/10/nuffnang-asia-pacific-blog-awards-2009.html
http://planningwithkids.com/2009/10/24/nuffnang-regional-blog-awards-2009/
http://ladymelbourne.blogspot.com/2009/10/hi-mum-i-kinda-won.html
http://www.chocolatesuze.com/2009/10/30/singapore-part-2-nuffnang-awards
(Apologise if I haven’t list them all from all the post… there are so many!)
Me & Kruppy - Nuffnang Blog Awards Night
Blog Marketing
Best Practices for Blog Marketing
With blog marketing becoming such a hot topic in marketing circles we thought we’d put together a list of lessons we’ve learned along the way… Brands need to be part of the conversation. In other words, their campaign needs to engage the blogging community, not talk at them. “Try our new Nokia phone” will not work. ... ...
Nuffnang Insights
Nuffnang founders launch Churp Churp Twitter service
Our founding fathers of Nuffnang, Tim & Ming, have launched Churp Churp in response to the exponential growth of Twitter in the last 24 months. Given most bloggers have a twitter account, it was a natural extension to their Nuffnang business. It’s a relatively simple model where an advertiser can use Churp Churp to brief their ... ...
Blog Marketing, Research
Forrester’s thoughts on Sponsored Conversations
In this post, Forrest explores the use of Sponsored Conversations by marketers. The table above explores the benefits and challenges of various approaches to blog marketing. It addresses the challenges we often see PR approaching bloggers but can gain litle reach/scale. Advertising is the easiest form but lacks engagement. Forrester puts it c...
Blog Marketing
What is a blog sponsored conversation in a nutshell
Great little animation that explains Sponsored Conversation and how it works. Thanks to the team at IZEA. ...
Research
Universal McCann’s Global Social Media Wave 4 report
Universal McCann has been running an annual global social media tracker report for the last four years. The Wave reports started in 2006 (Wave 1) and now in it’s fourth year, the Wave 4 report has shown some key insights on Bloggers and Social Networkers. Internet global audience has grown with over 625million active internet users. Bloggin...
Blog Marketing
How Marketers get it wrong with Mummy Bloggers – AdAge Video
AdAge ran a great interview with Elisa Camahort Page, the founder of BlogHer, with tips for Marketers to interact with Mummy Bloggers. Check out the video here: http://adage.com/aboutdigital/article?article_id=138043 Or if you don’t have time…. here’s a quick summary: Set Clear Goals – Most marketers enter social media witho...