Archive for July, 2009
Nuffnang founders launch Churp Churp Twitter service
Our founding fathers of Nuffnang, Tim & Ming, have launched Churp Churp in response to the exponential growth of Twitter in the last 24 months. Given most bloggers have a twitter account, it was a natural extension to their Nuffnang business.
It’s a relatively simple model where an advertiser can use Churp Churp to brief their [...]
Forrester’s thoughts on Sponsored Conversations
In this post, Forrest explores the use of Sponsored Conversations by marketers. The table above explores the benefits and challenges of various approaches to blog marketing.
It addresses the challenges we often see PR approaching bloggers but can gain litle reach/scale. Advertising is the easiest form but lacks engagement. Forrester puts it clearly:
“The challenge, of course, [...]
What is a blog sponsored conversation in a nutshell
Great little animation that explains Sponsored Conversation and how it works. Thanks to the team at IZEA.
Universal McCann’s Global Social Media Wave 4 report
Universal McCann has been running an annual global social media tracker report for the last four years. The Wave reports started in 2006 (Wave 1) and now in it’s fourth year, the Wave 4 report has shown some key insights on Bloggers and Social Networkers.
Internet global audience has grown with over 625million active internet users.
Blogging [...]
How Marketers get it wrong with Mummy Bloggers – AdAge Video
AdAge ran a great interview with Elisa Camahort Page, the founder of BlogHer, with tips for Marketers to interact with Mummy Bloggers.
Check out the video here:
http://adage.com/aboutdigital/article?article_id=138043
Or if you don’t have time…. here’s a quick summary:
Set Clear Goals – Most marketers enter social media without clear goals. Whether it is to drive awareness or shifting perceptions, [...]