Archive for the Blog Marketing Category
Best Practices for Blog Marketing
With blog marketing becoming such a hot topic in marketing circles we thought we’d put together a list of lessons we’ve learned along the way…
Brands need to be part of the conversation. In other words, their campaign needs to engage the blogging community, not talk at them. “Try our new Nokia phone” will not work. [...]
Forrester’s thoughts on Sponsored Conversations
In this post, Forrest explores the use of Sponsored Conversations by marketers. The table above explores the benefits and challenges of various approaches to blog marketing.
It addresses the challenges we often see PR approaching bloggers but can gain litle reach/scale. Advertising is the easiest form but lacks engagement. Forrester puts it clearly:
“The challenge, of course, [...]
What is a blog sponsored conversation in a nutshell
Great little animation that explains Sponsored Conversation and how it works. Thanks to the team at IZEA.
How Marketers get it wrong with Mummy Bloggers – AdAge Video
AdAge ran a great interview with Elisa Camahort Page, the founder of BlogHer, with tips for Marketers to interact with Mummy Bloggers.
Check out the video here:
http://adage.com/aboutdigital/article?article_id=138043
Or if you don’t have time…. here’s a quick summary:
Set Clear Goals – Most marketers enter social media without clear goals. Whether it is to drive awareness or shifting perceptions, [...]