Archive for the Research Category
Forrester’s thoughts on Sponsored Conversations
In this post, Forrest explores the use of Sponsored Conversations by marketers. The table above explores the benefits and challenges of various approaches to blog marketing.
It addresses the challenges we often see PR approaching bloggers but can gain litle reach/scale. Advertising is the easiest form but lacks engagement. Forrester puts it clearly:
“The challenge, of course, [...]
Universal McCann’s Global Social Media Wave 4 report
Universal McCann has been running an annual global social media tracker report for the last four years. The Wave reports started in 2006 (Wave 1) and now in it’s fourth year, the Wave 4 report has shown some key insights on Bloggers and Social Networkers.
Internet global audience has grown with over 625million active internet users.
Blogging [...]